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Moshi Moshi Kawaii main image
 

© MIND WAVE INC. 

"BEING SEEN MAKES US HAPPY, and dressing up is fun!" The small and stylized rabbits of the Japanese design property MoshiMoshiKawaii all have the same basic shape; yet, not two are completely identical. The reason, of course, is that they love to dress up! Each MoshiMoshiKawaii rabbit has its own unique colors and pattern, reflecting its personality, and a circle of friends with a similar design.
 
MoshiMoshiKawaii image

© MIND WAVE INC. 
 
MoshiMoshiKawaii is originally a "good luck charm" gift property, used to express and embody feelings and moods, or reflect mythological and fairytale characters. The "Strawberry" rabbit, one of the most popular designs, can for instance be used as an icon for love and care, while the "Super" rabbit can represent help and support. "Cinderella" rabbit and "Snow White" rabbit bring to mind the classic fairytales of folklore and mythology. There is a MoshiMoshiKawaii rabbit for every personality and life story.

From this starting point, MoshiMoshiKawaii have also been developed into a publishing property through storybooks and gift and activity books. Each image, with or without an accompanying storyline, contains a swarm of different MoshiMoshiKawaii rabbits, and part of the fun is to recognize and identify a particular individual rabbit within the rather complex design. The deliberately naive, simplistic style of the individual characters and the elaborate design settings and patterns, with a keen eye for details, make MoshiMoshiKawaii a very attractive design property!

Plus Licens represents Gakken for merchandising, promotional and publishing rights to MoshiMoshiKawaii in Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Eire, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Italy, Kazakhstan, Kyrgystan, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, the Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia and Montenegro, the Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Tajikistan, Turkey, Turkmenistan, Ukraine, United Kingdom, Uzbekhistan and the Vatican City.