NEWTON'S LAW OF LIFE - not to be confused with Sir Isaac Newton's law of gravity, although that's pretty good too - is simple: "Try hard enough, don't give up and things will turn out right in the end". Newton is known for his many sayings or quotes about life, which collectively is "Newton's Law". They can offer children "life direction" and empathy with teenagers' upwards.

With his many alter egos and hundreds of anecdotes and popular sayings, Newton captures the best of cute with edgy humour and wit. Rory Tyger's Newton is a contremporary "new kind of bear" who is a product of "watching too many movies". Originally based on a children's book from 1998, Newton has now been developed into a bear of many trades and forms, and can appear as a snowboarder, a Wimbledon champion or a famous historical character.

© rorytyger.com

Newton has cross appeal, and different art styles have been developed to suit all age groups. A soft water colour style for young children, which has a classic look, a digital cartoon look for ages 8 to 15 and an art look for older age groups. Creators Rory Tyger have incredible pedigree and are available to design Newton to fit into specific markets and products,

Newton's Law has £4 million in book and product sales and the bedtime book alone has 20 licensees in the UK. Barron's has published a co-edition in the US. The Newton's Law licensing program is being taken up by premier retailers and manufacturers, and has grown very successful especially on postcards and greeting cards. Newton has been so successful in Europe that licensee Pictura are setting up a "Newton Booth" with 600 outlets. Plush company Gund produces a Newton's Law gift product line including plush, resin, ceramic and porcelain figurines, picture frames and holiday ornaments.

Newton's Law is created by design group Rory Tyger (Richard Greaves, Tracy Simmons and Gabrielle Murphy). Once described as "the kings of cute", Rory Tyger have dominated sections of children's book publishing and the greeting cards industry for 15 years. Newton's Law is an accumulation of all knowledge accumulated through the years, and could be described as their masterpiece.

The Newton children's storybook, published by Little Tiger Press, has been sold in 10 countries and 8 languages. Targeted at bedtime reading from the ages of 2-6, the book is illustrated and written by Rory Tyger. The art is created in a highly finished water colour technique which glows in a sophisticated lamp lit style. A mini-book co-packaged with a soft toy and innovative wheeley board books are in production as well as a second story.

Plus Licens represents Rory Tyger for merchandising and promotional rights for Newton's Law in the Nordic countries and Eastern Europe.