AN ORIGINAL AND ENDURING collection of social expression and inspirational images. With its teardrop-eyed children and distinctive colour palette, Precious Moments offers a tangible way to commemorate important milestones and daily triumphs including marriage, birth of a child, or a new friendship.

In North America, Precious Moments has been the #1 selling brand in this category for the past 15 years, with $500 million annual retail sales. More than 25 million books and over 100 million Hallmark cards have since 1989 been sold in this territory, making the property one of Hallmark's top 5 brands.

© Precious Moments, Inc.

The primary target audience is adult women ages 18+ with mothers/newborn as the secondary.

A worldwide brand expansion started in fall 2001 with Latin America, Japan and Asia as the primary target markets. As from spring 2003, Plus Licens represents United Media on a case-by-case basis for the merchandising, publishing and promotional righs to Precious Moments in Russia.

More than 25 years ago, Precious Moments creator Sam Butcher began creating his drawings of little children as gifts for family and friends. Today, his Precious Moments artwork is among the most recognized art in the world.

In the early 1970's, Sam Butcher and Bill Biel started the small company Jonathan & David to produce the Precious Moments art on a line of cards and posters, which was very well received. In 1978, the company Enesco began producing Precious Moments porcelain figurines, transformed from illustrations into figurines by Japanese master sculptor Yasuhei Fujioka. The first twenty-one figurines were introduced to the market in the same year and became an overwhelming success in the US. The Precious Moments Collection by Enesco is one of the most popular collectibles in the world, boasting more than 1.000 subjects for every occasion and every sentiment.

Sam Butcher's personal faith has also led to the construction of a Precious Moments chapel in Carthage, Missouri, with almost one million visitors a year. Over the years, Sam Butcher has continued to create hundreds of illustrations that reflect his faith, love, compassion, and personal situations in his life.

Precious Moments, Inc. is a creative design and marketing company that was formed in 1991 by Samuel J. Butcher and his family to manage the Precious Moments artwork and to work with the companies who hold - or wish to hold - licensing rights to use the inspirational art on specially-designed products.

Plus Licens represents United Media for merchandising, publishing and promotional rights to Precious Moments in Russia on a case-by-case basis.