© SANRIO CO., LTD.

The Sanrio style was developed to differ from bold American cartoons with aggressive colors and sharp lines – more subtle, with rounder features, more pastel colors and a kind of coziness. Their limbs are shorter, view is often full frontal and the pose iconic and static.

One of the company’s latest creations, the funky little monkey Chi Chai Monchan is a fun-loving boy with a whirly-curly tail. Chi Chai Monchan lives on a small tropical island in the South Seas where he spends his days climbing trees and eating bananas.

Chococat, named after his chocolate colored nose, may be a little scatterbrained at times, but is always up to the latest news, thanks to his ultra-sensitive "antenna" whiskers.

Cinnamoroll, also known as Baby Cinnamon, is a white puppy with long ears, blue eyes, and a plump and curly tail that resembles a cinnamon roll. The character was launched in 2002 and has become one of Sanrio's most popular characters of recent years.

Badtz-Maru is a penguin with attitude and attracts a lot of attention as he walks his pet alligator, Pochi. Badtz-Maru has dreams of becoming the boss of everything. His name is based on the Japanese terms for X and O, signifying "wrong" and "right". Badtz-Maru has been very successful in merchandising and promotions and was the official mascot for the 2006 FIBA World Championship of basketball.

Kiki and Lala, the Little Twin Stars, were created by company founder Shintaro Tsuji himself and first launched in 1975. Born on the Star of Compassion, the Little Twin Stars aim to spread happiness to everyone they meet. In Plus Licens territories, Little Twin Stars apparel has been produced by Bensah Textile for Scandinavia, Latvia, Poland and Germany.