INSPIRED BY ASIAN ART AND MYTHOLOGY, the animated series Avatar - The Last Airbender follows the adventures of 13-year-old Aang in a legendary world of four Nations (Water, Air, Earth, and Fire), where a select few, known as benders, have the ability to manipulate their native element. The series is seen in 125 countries and territories and in 31 languages around the world and has also been turned into a feature film directed by M. Night Shyamalan (2010) and grossing more than $200 million at the box office worldwide.

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Produced in 61 half-hours, Avatar - The Last Airbender is one of Nickelodeon’s top rated programs in multiple markets. In the US, it is the #1 program on Nicktoons among kids 6-11 and boys 6-11; in Sweden, it was the #1 highest rated show on Nickelodeon among boys 6-11 and the 3rd highest rated among boys 12-14 (Oct 2009-Jan 2010). Following the success, Nickelodeon has also greenlit a spin-off series, The Legend of Korra, which takes place 70 years after the events of Avatar: The Last Airbender and is set to debut in 2011.

The Avatar - The Last Airbender series is based on epic storytelling, action and adventure without violence, and an original legend with a deep and well developed mythology in a fantasy world filled with limitless characters. Once in a generation comes a chosen one who has the ability to manipulate all four elements - this is the Avatar. Aang, an Airbender, has returned after being frozen for 100 years to discover he is the last of a nation. His ability to manipulate all four elements sends him on a quest to master the elements and bring balance to a war-torn world. Aided by a protective teenage Waterbender named Katara and her bull-headed brother Sokka, Aang embarks on an epic journey of self-discovery and adventure to fulfill his destiny and defeat the Fire Nation.

In addition to being a top cartoon show for boys 6-11, Avatar - The Last Airbender is also a game and publishing success. The division of elements (earth, water, fire and air) is both "toyetic" and translatable into different mediums (on-line, trading cards, games, etc.).