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A GOOD LITTLE monkey and always very curious. Created in 1940 by H.A. and Margret Rey and published in 1941, Curious George has endeared himself to generations of children and adults all over the world.
The seven original Curious George titles have sold more than 21 million books worldwide and have been translated into more than 14 languages. Since 1999, the publisher Houghton Mifflin also produces new Curious George titles in the characteristic style of Margret and H.A. Rey.
Curious George is the world's most beloved and adventurous monkey, and his insatiable curiosity lands George in one humorous predicament after another. Through amazing ingenuity, a bit of luck and some help from his gentle guardian, the Man in the Yellow Hat, Curious George emerges from every escapade unscathed and wiser. But like most curious children, Curious George can never quite resist the call to one more adventure.
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CGTV: TM & © Universal Studios and/or HMCo.
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A Curious George animated feature film from Universal Pictures and Imagine Entertainment opened in the US in February 2006 and launched in Plus Licens territories during the same year. An animated TV series, incorporating early science and math content and drawing upon George's curiosity-driven adventures has also been produced and sold into SVT in Sweden, DR in Denmark, NRK in Norway, YLE in Finland and RUV on Iceland. The new animated Curious George television series has been produced in 60 x 11 minutes, featuring two short cartoons per half-hour episode.
The Curious George merchandising program comprises toys, plush, electronic games, stationery, apparel, gift and specialty products. George has also featured in several promotional and educational campaigns, often based on his curiosity and his eagerness to investigate things around him.
In Plus Licens territories, the Curious George books were first published as early as in the 1950s in Scandinavia, and the character's popularity is continuously growing.
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While living in Paris in the 1930s, Margaret and Hans Augusto Rey wrote and illustrated several children's books. Rafi et les Neuf Singes (Rafi and the Nine Monkeys) was published in 1939, and one of the nine monkeys in this book was developed into a new character: Curious George. As Margaret and H A Rey fled from Paris due to the outbreak of World War II, they brought the original to the first Curious George book with them, and it was accepted by Houghton Mifflin already during their first week in the United States. Over the next 25 years, the Reys created six further Curious George titles which all have become classics.
Part of the secret of the success of Curious George may lie in the fact that he always stays true to his natural chimpanzee behaviour, unlike many other fabulous animals. Like human children, George is naturally curious about the world around him, and often creates new problems while trying to make up for earlier accidents along the way.
Plus Licens represents Universal for merchandising and promotional rights to Curious George in the Nordic countries and Eastern Europe.
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