|
|
A BI-LINGUAL, INTERACTIVE PRE-SCHOOL SHOW created by Nickelodeon, the #1-rated basic cable network in the US for more than nine consecutive years. Primary target for the property is pre-schoolers 4-6 with caretakers as a secondary target. A huge television success, Dora the Explorer is also the #1 or #2 US preschool license in many product categories!
The show features the adventures of Dora, her monkey Boots, her Backpack and many other animated characters. Designed to engage pre-schoolers in a play-along adventure, the show also teaches children basic foreign-language words and phrases (Spanish in the US version, English in the Nordic and Eastern European versions). The series develops mathematical and musical skills and encourages physical co-ordination as well as problem-solving skills and strategies.
 |
|
©
Viacom International Inc. All Rights Reserved. Nickelodeon, Dora the Explorer and all related titles, logos and characters are trademarks of Viacom International Inc.
|
| |
Each day Dora and Boots go on a high stakes journey - a quest filled with funny friends, puzzling problems and an arch villain fox! Ultimately, Dora and Boots triumph, and the story always ends with a "We Did It!" anthem. Throughout the series, Dora speaks directly to the audience which also sings and talks with ther. Viewers are asked to be active participants to help Dora solve problems. Parents know when Dora is on TV because they'll see and hear the kids playing along with the show: counting, speaking foreign-language words and phrases, jumping, rowing, clapping etc.
The Dora the Explorer series launched in the US in 2000 and is now the #1 preschool show on all commercial TV. 111 commercial half-hours are available and the spin-off series Go, Diego, Go! launched May 2005 in the US. The series has received numerous prestigious awards and nominations.
The series launched on Nickelodeon Nordic in January 2003 and is also seen on Nickelodeon in Poland and Russia. The series has also been sold to TV4 in Sweden, NRK in Norway, TV 2 in Denmark, MTV3 in Finland, and 365 Media on Iceland.
The licensing program is also extremely successful with approx. $2.1 billion generated at retail. In the US, Dora the Explorer is the #1 preschool license across many categories, and the licensing program is growing strongly also in Europe. Dora the Explorer has been ranked the #1 fastest growing toy property in the UK in 2004, and all three Dora SKUs ranked in Fisher Price's top 5 infant and preschool products in terms of revenue and unit sales. In France, the PC games are top-selling in their category and the publishing program is also hugely successful, with one #1 title outselling its closest competitor in the category three times in numbers of copies sold.
Plus Licens represents N&VCP/MTV Networks for merchandising, promotional, publishing and home video rights to Dora the Explorer in the Nordic countries and Eastern Europe.
|
|
|
