ORIGINALLY BASED ON a web community founded in 1994 with over 2.5 million player accounts, Horseland has grown an animated television series of 26 half-hours (with another 26 in production), sold to national TV channels in Sweden, Norway and Denmark and to Miramax in Eastern Europe.

The stars of the show are horses (who can talk to each other when no humans are present). Derived from themes from the web community, the stories - set in a fantastic complex of stables and arenas - center on the relationships of five key characters each owning a unique horse, and focus on grooming, training, riding and competition.

TM and © Horseland LLC; Series © DIC ENTERTAINMENT

The Horseland TV series consists of 39 half-hours. In Norway, the series launched on TV 2 in January 2007, aired on Sunday mornings. Already after two weeks, it was the #1 show! In Sweden, the show was first aired on SVT Barnkanalen from summer 2007, and in Denmark, the show is planned for launch in early 2009. In Eastern Europe, Horseland was launched in July 2007 on Minimax in Hungary, the Czech Republic, Slovakia, Romania, Bosnia-Herzegovina, Croatia, Macedonia, Serbia and Montenegro. Nordic DVD partners are Scanbox.

Master toy licensee for the international market is Lansay, with a full product line launching Q4 2008. Aiming at an identified hole in the toy aisle, Horseland products are based on accurate depiction of real horse breeds as well as the collectibility factor.

The publishing program includes storybooks from HarperCollins (also containing additional non-fiction material such as a spotlight on horse breeds). Soft cover books, magazines, mini books and hard cover books are currently being locally developed for the Netherlands, the Benelux countries and Germany.

Plus Licens represents DIC Entertainment for merchandising, publishing and promotional rights to Horseland in the Nordic countries and Eastern Europe.