WELCOME TO the Littlest Pet Shop, where pocket-sized pets live and play in a cool little world of their own! Stylish, hip and completely adorable, only the Littlest Pet Shop provides children with an aspirational and everexpanding range of cute, quirky pets to collect, care for, and love. With the Littlest Pet Shop brand, pets are not just accessories or sidekicks - they are the world!

Littlest Pet Shop from Hasbro is the fastest growing girls brand in the toy industry and the #1 brand in the playsets/themed figure category, based on collectability and aesthetic and emotional values. In both the 6-8 and the 9-11 age groups, the look of the pets is the #1 reason particular pets are selected. Over 75 million pieces have been sold since the brand first was launched in 1993, and one million children are actively tracking their Littlest Pet Shop pet collection online. Webisodes are currently in development. A majority of the Littlest Pet Shop collecting girls have more than 20 pets and 30% more than 50 pets.

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The Littlest Pet Shop brand is driven by the continuous toy launches from Hasbro and currently broadening its reach beyond toy into video games with EA partnership and development of licensed goods from 93 licensees in all major categories in Europe only. Licensing partners in Plus Licens' territories include Euro-trade for stationery in Poland, Beniamin for puzzles and coloring books in Poland and Academy Holding for stationery in Russia/C.I.S.

Plus Licens represents Hasbro for merchandising, promotion and publishing rights to Littlest Pet Shop in Eastern Europe.