YOUR PLACE OR MINE? The MONOPOLY brand offers the high life, a place of opportunity, energy and effortless style. It's about having fun, meeting people and making deals. About seizing life's opportunities, and negotiating your way to your fortune. About having the positive attitude, MONOPOLY takes you to the high life: a place of bold color, energy and effortless style. It fills you with positivity and ambition to help get you through the highs and lows on your way to the top. If you want to be a big deal, join in and own it all!

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With more than 75 years in the marketplace, MONOPOLY is Hasbro's #1 games brand with an extremely high global awareness and an equal male and female appeal. Traditional as well as licensed and affinity versions are developed every year and the brand is also consistently seen on the top chart of paid iTunes apps.

The MONOPOLY brand has a long heritage in the Nordic region, introduced as early as 1937-38. In addition to the classic logo and the gameboard icons and spaces as well as tokens, houses and hotels, a large number of character art poses, badges, patterns and borders featuring MR. MONOPOLY are available for licensing and promotions. MONOPOLY has proven extremely popular not least within the promotional sphere, with QSR promotions taking place yearly around the world.

MR. MONOPOLY is the voice behind each deal. He's a sociable, dynamic competitor who enjoys traveling the world, making friends, making money and making dreams come true. He likes to take risks but he always has a plan. He knows the value of everything; which things in life are worth having and how to get the best from them. When he sees a good thing, he wants it all! Mr. Monopoly is a self-made success story but he'll never rest on his laurels - not while there's a deal to be made.

Plus Licens represents Hasbro for merchandising, promotional and publishing rights to MONOPOLY in the Nordic countries, Russia and Central and Eastern Europe.