IMAGINATION TAKING SHAPE. Hasbro's classic modeling compound PLAY-DOH was introduced on the toy market in the mid-1950s and has a very strong brand awareness in several key territories of the world. Over 950 million pounds, or more than 2 billion cans of PLAY-DOH compound have been squished and squashed since 1956! To "double the dough", Hasbro has now made the classic brand available for merchandising and promotions, supported by new campaigns for key toy driver items.

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The PLAY-DOH brand provides a fun, hands-on creative exploration, engaging multiple senses and allowing kids to create whatever they can imagine. PLAY-DOH is also an essential item for developing a child’s physical and cognitive skills in a fun and interactive way.

A "Creatable, Colorful, Makeable Fun" TV campaign has been produced to promote key driver items like the new Play-Doh branded toys Flip 'n Serve Breakfast, Smashed Potatoes Game and Twirl 'n Top Pizza Shop.

Primarily targeting children 2-6 and their caretakers, PLAY-DOH is especially well-suited for merchandising within categories like arts and crafts, publishing, apparel and experiential learning and marketing.

Plus Licens represents Hasbro for merchandising, promotional and publishing rights to PLAY-DOH in the Nordic countries, Russia and Central and Eastern Europe.