FOR MORE THAN 30 YEARS, Star Wars has entertained and inspired. A defining event for millions, Star Wars is still embraced by new generations. May 2005 saw the third and final prequel in the saga, Star Wars Episode III: Revenge of the Sith, following the emergence of Darth Vader - one of the greatest screen villains in history! The first day gross of USD 50 million represented the biggest single day opening ever, and the international gross of USD 145 million broke international opening weekend records as well.

A worldwide gross of more than $4.8 billion in cumulative box office makes the Star Wars saga the most successful film and video series of all time. But George Lucas' epic universe is also an integral part of modern myth, unique in its ability to cross both gender and generational lines. It is the consummate modern mythology - and a story for all time.

© Lucasfilm Ltd. & TM

In the consumer products market, Star Wars represents the best selling Boys Action toy license of all time; the #1 performing action figure line in the U.S. for many years; the best selling LEGO theme in history; the best-selling DVD box set of all time; a remarkable series of more than 60 New York Times best-sellers, and more than 60 million books in print around the world in over 30 languages; and one of the most successful film-based video game franchises of all time! There's a vast ongoing publishing program with major publishers in both Scandinavia and Eastern Europe.

The Star Wars saga continues through books, interactive entertainment and new television programming. A first Star Wars: Clone Wars animated mini-series, consisting of 5 x 12' episodes and 20 x 3' episodes and directed by Genndy Tartakovsky, was first seen on Cartoon Network in November 2003.

Episode III: Revenge of the Sith was released on DVD, together with the major LucasArt video game Battlefront II, in November 2005. Millions of videos and DVD's in homes and waves of innovative toy products continue to engage kids and drive on-going interest in Star Wars. 2007 represented the 30th anniversary of Star Wars and saw the launch of the entire saga on DVD, while the Star Wars: The Clone Wars television series was released theatrically in August 2008 and then debuted on Cartoon Network US in early October, the most watched series premiere in Cartoon Network's history. The first production run consists of 22 x 22 minute-episodes and Lucasfilm has hinted the series will be running for several seasons. There are also plans for an upcoming Star Wars live action television series.

Plus Licens represents Lucasfilm for merchandising, promotional and publishing rights to Star Wars in the Nordic countries and Eastern Europe.