Saltkrakan AB works to ensure that Astrid Lindgren’s works shall continue to be a source of joy and inspiration for many people and that this shall happen in a way that Astrid Lindgren herself would have appreciated. Saltkrakan AB is responsible for checking that the author’s work is only used in an approved manner. Anybody who wishes to use one of Astrid Lindgren’s works in whatever form must therefore contact Saltkrakan AB to acquire the necessary permission.

Astrid Lindgren and her well-known characters are some of the strongest and most appreciated trademarks in Sweden. There is consequently considerable interest from organisations and commercial bodies in using the characters and their names and settings in order to market activities as well as products without a direct association to her books, and that is never allowed. In order to prevent a 'watering down' of the value in the works that Astrid Lindgren created, all use must be controlled and restricted.

Astrid Lindgren’s work comprises first and foremost the books and shall primarily be experienced through the reading of these. Also, every year, thousands of Astrid Lindgren plays take place on stages throughout Europe, in Russia, Japan, Korea and in the United States.

Saltkrakan AB cooperates with a number of product manufacturers that have a licence to use Astrid Lindgren’s work in the form of content, name and pictures on their products and in their marketing of these products. It is an integral part of our long-term strategy to maintain interest in Astrid Lindgren's works.

Products based on Astrid Lindgren's works shall be of good quality with regard to the choice of materials as well as the method of production. They shall be sold at a reasonable price level so that families should be able to afford them. The products shall make children happy and preferably encourage them to play.

External link: Official Saltkrakan web site

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