Through aggressive licensing and promotions, Hasbro Consumer Products Worldwide has expanded the company's core brands beyond toys and games into a wide variety of consumer product categories such as publishing, lifestyle products and gaming.

The group's licensing efforts are focused on licensing out Hasbro's brands in key merchandise categories as a complement to the Company's primary toy and games lines on a worldwide basis. In addition, the group's promotions arm works in tandem on several high visibility programs with some of the world's best consumer products and quick-service restaurant companies, including Kraft, Procter & Gamble, Pepsi, Frito-Lay and McDonald's, to name a few.

Hasbro is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.

Hasbro, Inc. was founded in 1923 by the two brothers Henry and Helal Hassenfeld. Since then, the company has grown from eight family members working in a small shop in Providence, Rhode Island to a children's and family leisure time and entertainment company with approximately 10,000 employees worldwide. The company has introduced many new toys to the American marketplace, including Mr. Potato Head, the first toy ever to be advertised on television, G.I.Joe/Action Man and My Little Pony.

External link: Official Hasbro web site

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