GO PLAY IN TRAFFIC! The new MTV Streetmuse art and design program takes inspiration from the urban wilderness of five of the world's cities, with each piece in the collection featuring fittings and fixtures from the everyday urban environments and aiming to highlight the subtle yet unique differences and similarities that all cities share. One of the world's strongest media brands, MTV is a dynamic, vibrant experiment at the intersection of music, creativity and youth culture. The MTV channel has more than 68 million young viewers every week only in Europe, with nearly 40 million between the ages 11-34 in Russia, more than 2 million between 13-29 in Poland and nearly 1.4 million between 15-34 in Sweden.
The MTV Streetmuse graphic elements, typography and patterns have been created to reflect different urban locations around the world. The icons created for each city have been collaged together to create a range of unique graphic "lock-ups", without being clichéd or tourist. Elements from different cities have then been combined to create playful global "mash-ups" highlighting the subtle differences and similarities that all cities share, including streetscape elements such a coffee cups, bins and street signs.
captures the MTV brand’s cult heritage and modern day irreverence, resulting in a mix of muted grey and black toned designs, as well as brighter, fluorescent color schemes - a music infused graphical journey through the streets of the world.
The international merchandising program for MTV Streetmuse includes a men's street wear line from fashion retailer Zara, comprising urban-inspired men's t-shirts and hoodies and launched in Zara stores around the world in March 2009.
MTV has an extremely powerful position as a television network brand, reaching more than 68 million young viewers every month only in Europe. 64% of MTV’s adult viewers are 15-34 years old and 62% over 25 years, equally divided between the sexes. In Plus Licens territories, MTV monthly reaches 39.3 million viewers (11-34) in Russia, 2.1 million viewers (13-29) in Poland, 1.3 million viewers (15-34) in Sweden, 300.000 viewers (15-34) in Denmark and Finland and 200.000 viewers (15-34) in Norway.
Online, MTV.com scored double-digit growth in 2007 as MTV launched new dynamic online communities and new virtual worlds. Furthermore, MTV Mobile is a leading music brand in the wireless space. MTV is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.
Plus Licens represents MTV Networks for merchandising and promotional rights to MTV Streetmuse in the Nordic countries and Eastern Europe.
© 2009 MTV Networks, a Division of Viacom International Inc. All Rights Reserved. MTV: Music Television™, and all related titles and logos are trademarks of the MTV Networks, a division of Viacom International Inc.
