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Pimp My Ride main image
 
© MTVN MTV.COM MTV: MUSIC TELEVISION
PIMP MY RIDE and all related titles and logos are trademarks
of MTV Networks, A Division of Viacom International Inc.
DOES YOUR CAR NEED some major work? Are you embarrassed to pick up your date because of your ride? Scared to roll up to that job interview because of your bucket? Fear no more - MTV gives you the hottest car on the block. The concept is simple - one takes a car that is old, unfashionable, falling apart, or some combination thereof, and ”pimps” it through restoring and customizing. With its main appeal in the target group 15-24 years, the Pimp My Ride show has trans-gender appeal with a 55% male and 45% female viewership.
 
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© MTVN MTV.COM MTV
 

The first episode of Pimp My Ride on MTV was aired on March 4, 2004. Filmed in California, the show quickly became a smash hit with viewers across the US - MTV’s highest rating programme with over 84 million viewers. The original American version was hosted by rapper Xzibit and aired until 2007.

The European version of Pimp My Ride is hosted by hip hop artists Fat Joe and Lil' Jon. The show is very popular throughout Europe and has been ranked among the top 3 series on MTV in Finland, Denmark, Norway and Sweden. Pimp My Ride International has among others pimped a car from Sweden (Audi 80L) at the All Stoff garage in the Netherlands.

The international licensing program for Pimp My Ride includes apparel, caps, stationery, bags, gifts and lifestyle products.

Plus Licens represents MTV Networks for licensing and promotional rights to Pimp My Ride in the Nordic countries.