The brand awareness in Europe is very strong since more than 25 years. Promoting a healthy and intellectually sophisticated, yet casual and comfortable lifestyle, the UCLA brand is primarily targeted to the young adult group, ages 14 to 30. Retail positioning: mid- to upper-end department stores, boutiques and specialty retailers. The property includes the UCLA brand logos, name and seal as well as the UCLA Bruins mascot logos and UCLA campus images.
The US licensing program includes sportswear, casual wear, beachwear, sporting goods, stationery and desktop products, home textiles and furnishings, toys and games. UCLA is at this point open for licensing in almost all major European countries.
The University of California Los Angeles has distinguished itself as the only campus among the top ten US research universities to have been established in the 20th century. Founded in 1919 as a "southern branch" of the University of California, UCLA quickly found its home in Westwood. Today, the campus is one of the most beautiful in the world, combining broad vistas, spacious quadrangles, manicured landscapes and classic architecture.
As a public learning and research institute, UCLA stands recognized as one of the best and brightest stars in the US. As a powerhouse in athletic competition, UCLA has had more than 250 Olympic athletes, winning 156 Olympic medals - many of them gold! UCLA faculty members consistently receive national and international recognition. No other school can claim to have made as many scientific, medical, cultural or academic breakthroughs as UCLA. Among many other achievements, UCLA was the birthplace of the Internet in 1969.
